Digital Entrepreneur
Social media changes too fast, so keeping up isn’t worth the effort
Navigating social media changes can feel overwhelming, but it doesn’t have to be! Platforms update their algorithms, features shift, and businesses are left scrambling to keep up. But does that mean you should change your entire strategy every time? Absolutely not.
In this 50-minute special extended episode of Engage And Thrive, we break down why reacting to every update isn’t sustainable and instead, how to future-proof your business in a way that ensures long-term success.
Why Social Media is Rented Land – Before you build your brand entirely on social platforms, it’s crucial to understand who controls them—and how easily they can change:
- Meta owns Facebook, Instagram, WhatsApp, Threads
- Google owns YouTube, Google Maps/ Google Business
- ByteDance owns TikTok, Lemon8
- Microsoft owns LinkedIn
- Elon Musk owns Twitter/X
- Amazon owns Twitch
- Snap Inc owns Snapchat, Bitmoji, Fit Analytics
- Pinterest is an independent company, but still subject to changing discovery algorithms.
Funnily enough, I wrote a blog last year about how social media is rented land. These platforms change rules whenever they want, so if your business relies solely on social media, you’re at their mercy. Instead, own your audience through newsletters, communities, and first-party data to build long-term resilience.