We don’t do any paid media so all our marketing is free 🆓
In this week’s episode, I’m digging into understanding the true cost of “free marketing,” also known as organic marketing. While I often promote organic marketing due to its natural and authentic connection with your audience, it’s essential to recognise that “free” doesn’t mean without cost. Although social media platforms are free to use, and you might be investing your own “free time,” the hidden costs can be significant. These include the time and effort required to create engaging content, build relationships, and consistently manage your online presence.
Moreover, we’ll explore the opportunity costs involved—what other activities or strategies could you be investing in instead of focusing solely on organic marketing? Organic marketing also requires a deep understanding of your audience and the ability to adapt to ever-changing algorithms and trends. This ongoing commitment can drain resources that might otherwise be used for other marketing efforts, such as paid advertising or partnerships, which could yield quicker results.
I’ll also discuss strategies for balancing organic and paid marketing to ensure you’re not only building a strong, authentic brand but also achieving measurable results without overextending your resources. Understanding the true cost of organic marketing will help you make informed decisions about where to invest your time and energy for the best possible return.
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Myth busting
00:28
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Vocab
02:07
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Tools cost
03:00
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People cost
03:51
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Optimise
05:38
The cost incurred to acquire a single lead through marketing efforts.
Strategies to improve a website’s visibility in search engine results, boosting traffic.
Systems and practices for managing a company’s interactions with current and potential customers.
A measure of the profitability of an investment, comparing the return to its cost.
Said “free” marketing channels
Social Media Platforms
This includes; posts, reels, videos, stories, and lives.
- Twitter/X
- YouTube
- SnapChat
Content Marketing
- Blogging
- Guest Posts
- Infographics
SEO
- On-page SEO
- Off-page SEO
- Technical SEO
Email Marketing
- Newsletters
- Drip Campaigns
Community Engagement
- Forums e.g., Reddit, Quora
- Social Media Groups
Partnerships
- Cross-promotion
- Collaborations with Influencers
Local Listings
- Google Business
- Yelp
- Share On