Digital Entrepreneur
Digital Entrepreneur

We don’t do any paid media so all our marketing is free 🆓

In this week’s episode, I’m digging into understanding the true cost of “free marketing,” also known as organic marketing. While I often promote organic marketing due to its natural and authentic connection with your audience, it’s essential to recognise that “free” doesn’t mean without cost. Although social media platforms are free to use, and you might be investing your own “free time,” the hidden costs can be significant. These include the time and effort required to create engaging content, build relationships, and consistently manage your online presence.

Moreover, we’ll explore the opportunity costs involved—what other activities or strategies could you be investing in instead of focusing solely on organic marketing? Organic marketing also requires a deep understanding of your audience and the ability to adapt to ever-changing algorithms and trends. This ongoing commitment can drain resources that might otherwise be used for other marketing efforts, such as paid advertising or partnerships, which could yield quicker results.

I’ll also discuss strategies for balancing organic and paid marketing to ensure you’re not only building a strong, authentic brand but also achieving measurable results without overextending your resources. Understanding the true cost of organic marketing will help you make informed decisions about where to invest your time and energy for the best possible return.

  • Myth busting

    00:28

  • Vocab

    02:07

  • Tools cost

    03:00

  • People cost

    03:51

  • Optimise

    05:38

CPL - Cost Per Lead

The cost incurred to acquire a single lead through marketing efforts.

SEO - Search Engine Optimisation

Strategies to improve a website’s visibility in search engine results, boosting traffic.

CRM - Customer Relationship Management

Systems and practices for managing a company’s interactions with current and potential customers.

ROI - Return On Investment

A measure of the profitability of an investment, comparing the return to its cost.

Said “free” marketing channels

Social Media Platforms
This includes; posts, reels, videos, stories, and lives.

  • Facebook
  • Instagram
  • Twitter/X
  • LinkedIn
  • Pinterest
  • YouTube
  • SnapChat

Content Marketing

  • Blogging
  • Guest Posts
  • Infographics

SEO

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Email Marketing

  • Newsletters
  • Drip Campaigns

Community Engagement

  • Forums e.g., Reddit, Quora
  • Social Media Groups

Partnerships

  • Cross-promotion
  • Collaborations with Influencers

Local Listings

  • Google Business
  • Yelp

TAE LON

Taelon, the sole host of the Engage And Thrive Podcast, is an experienced Digital Entrepreneur and Business Advisor to businesses of all sizes. Each bite-sized episode demystifies common business myths and offers actionable insights.

If you would like to partner with Taelon, you can book a call here. Discover how tailored strategies can help your business engage and thrive.