Email marketing is dead; no one reads emails

Now, I am the first person to admit that I get annoyed with too many emails—whether it’s spam or the endless generic outreach that seems to flood inboxes these days. That being said, the emails I do read are the ones that are specific, valuable, and worth my time. And here’s the truth: email marketing is probably the next most important tool for your business after your website.

In this episode, I’m diving into why email marketing is far from dead and how you can make it work for your business. From building a high-quality subscriber list to segmenting and personalising your content, we cover practical ways to create campaigns that resonate. And let’s not forget consistency—your audience needs to trust that you’ll show up regularly, whether it’s through newsletters, updates, or nurturing sequences.

Key takeaways include:

• Focus on Subscriber Quality: Why unsubscribes are a good thing and how to hone in on your most engaged audience.
• Segmentation and Personalisation: The importance of refining your audience into meaningful segments and crafting tailored messages that speak directly to them.
• Consistency Wins: How showing up at regular intervals builds trust and engagement over time.
• Embrace Automation: Tips on using automation to save time while keeping your emails personal and impactful.

As always, these are the basic tips to get you started. We’ll dive deeper into topics like choosing the right email platforms, exploring different types of email campaigns, and aligning your email marketing with your sales funnel in future episodes. So, don’t forget to follow along for more insights into perfecting your email marketing strategy!