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Welcome to “EAT – Engage And Thrive,” a weekly video series where we delve into the world of digital, business, advertising, and everything in between, exploring the human experience in the digital world. I’m Taelon, your guide and mentor on this journey, not here to judge or underestimate how people navigate their paths in these dynamic realms.

Each week in our EAT series, we’ll explore new frontiers of engagement, from innovative marketing strategies to cutting-edge digital tools, all whilst maintaining the balance that allows us to thrive personally and professionally. Expect insights, real-life case studies, and practical tips that you can apply straight away.

So, whether you’re a budding entrepreneur, a digital nomad, or simply passionate about the ever-evolving digital sphere, join me as we engage with the trends, and thrive in our endeavours. Let’s embark on this journey together, making it unforgettable and transformative in how we approach our digital lives.

Get ready to EAT – Engage And Thrive!


Previous Episodes

Episode 8: Data Analytics

Data is not just a collection of numbers but a powerful tool that, when used correctly, can significantly improve business strategies and outcomes, as well giving you a competitive edge and trend spotting. Data is your friend not foe.

Episode 7: Go to Market

Explore the essentials of a Go-to-Market (GTM) strategy in the latest episode of Engage and Thrive. Delve into why GTM is crucial not just for startups but for any business venturing into new markets or launching new products. Learn about the significance of understanding your target audience, crafting a unique selling proposition, and meticulously planning your market entry for maximum impact. Discover strategic insights on execution and optimisation to ensure your launch is not just a shot in the dark but a well-orchestrated move towards sustainable growth.

Episode 6: Adverts

Think ads don’t work? It’s time to rethink that notion! In the latest Engage and Thrive episode, Tor explores the essential role of digital advertising in today’s market. Discover why understanding your customer profile, tailoring the customer journey, and strategic ad placement are crucial for your business’s success. Dive into the world of A/B testing, click-through rates, and cost per acquisition to maximize your advertising efforts.

Episode 5: Websites

Dive deep into the pivotal role that websites play in modern business strategies, debunking common myths and highlighting key benefits. Learn why a strong online presence through a well-designed website is indispensable for businesses looking to thrive in today’s digital landscape.

Episode 4: Business Plans

The importance of a business plan regardless of what size or stage your business is in. 

Episode 3: Picking a platform

Many businesses believe they should have a presence on every social media platform. However, not all platforms are suitable for every business, and spreading resources too thin across multiple channels can lead to ineffective marketing efforts.

Episode 2: Building a brand

The Essence of Branding. Branding is more than just a logo,  it includes the brand’s values, mission, personality, and how it resonates with the target audience.

Episode 1: Customer Profiles

The first EAT topic we will explore is customer profiling. In today’s business world, understanding your customers is key to success. 

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