Calculating Cost Per Acquisition is too complicated to figure out

In Episode 31 of Engage and Thrive, I dive into the misconception that calculating Cost Per Acquisition (CPA) is too difficult. Many business owners and marketers shy away from tracking CPA, thinking it’s overly complicated, but the truth is, understanding your CPA is essential for optimising your marketing budget and improving overall business efficiency. In this episode, I break down the process of calculating CPA, step by step, and explain why it’s one of the most important metrics you should be tracking.