We’re going to work with a Marketing Expert, they know what they are doing, so we don’t need to do anything

This episode topic came at your request. In this episode of Engage And Thrive, I’m going to do it a little differently as we discuss onboarding with a Marketing Professional/ Digital Agency and what information you as the client should provide in the brief and therefore in return what you should expect back from that Professional in the initial phases and part of the proposal.

This is all based on lived experiences having worked both sides agency/ client side – as well as many different company sizes; start-ups, SMEs and huge corporates – B2B relationships have one thing in common … HUMANS. And as the phrase goes, you get as good as you give, meaning if you are holding back on information, how is the other party supposed to guess what you are thinking or what you want?