B2B marketing needs to be corporate and can't be creative

I will get into how B2B marketing is same same but different to B2C marketing. I personally find the B2B “industry” a great challenge when you are designing creative and marketing strategies as it’s a more stereotypical space that needs to be disrupted. Don’t forget even with B2B marketing you are still speaking to a human to get their attention.

As always, these are the basic tips to get you started and we go further into details of some of these in other episodes e.g. tone of voice, different ways of showcasing a case study, deeper customer profiling when you have a decision maker, etc, so don’t forget to follow along for other episodes.