All marketing channels are equally important, so we should invest in all of them all at once 🔄
When it comes to growing your business, prioritising marketing activities is crucial. By focusing on the most impactful strategies, you can maximize your results while efficiently using your resources.
Episode 20 marks BONUS time! I’m trying something based on audience feedback to do some extended episode lengths, so this marks the first one!
It can be soooo hard to see how and where to prioritise marketing activities and channels, especially to understand where to spend your energy. There is also no one size fits all or magic solutions, I just promise it will get easier the more you do it, and with the right tools.
As I disclosed in this episode, we have been developing some software at my Digital Agency It Just So Happens to assist with scoring and prioritising ideas, if you are interested in the software we are developing at It Just So Happens – Drop us a line: wonderland@itjustsohappens.agency and we’ll keep you posted when it launches!
A measure of the profitability of marketing efforts relative to their cost.
Metrics used to evaluate the success of marketing activities in achieving specific goals.
Techniques to improve a website’s visibility in search engine results.
The use of social media platforms to promote a brand and engage with customers.
An advertising model where advertisers pay each time a user clicks on their ad.
The percentage of people who click on a link compared to those who view the page.
The cost associated with acquiring a new lead through marketing efforts.
The total cost of acquiring a new customer, including all marketing and sales expenses.
The cost incurred to achieve a specific action, such as a sale or signup.
Systems and strategies for managing a company’s interactions with current and potential customers.
A method of comparing two versions of a web page or ad to determine which one performs better.
The overall experience a user has when interacting with a product, website, or service.
Free downloadable Priority Impact matrix available
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