We don't need a pricing strategy, we just need to undercut our competitors
In this week’s episode, I’m going through different things to consider when deciding or reviewing your pricing strategy. Your pricing does need a plan, and it is something that will take time, research, and effort to get right. However, once you’ve found the sweet spot, it’s all up from there!
Myth busting
00:42
Vocab
02:14
Base costs
03:13
Target audience
04:09
Flexible pricing
05:27
Perceived value
06:27
Bonus! Test & learn
07:49
Said “free” marketing channels
Social Media Platforms
This includes; posts, reels, videos, stories, and lives.
- Twitter/X
- YouTube
- SnapChat
Content Marketing
- Blogging
- Guest Posts
- Infographics
SEO
- On-page SEO
- Off-page SEO
- Technical SEO
Email Marketing
- Newsletters
- Drip Campaigns
Community Engagement
- Forums e.g., Reddit, Quora
- Social Media Groups
Partnerships
- Cross-promotion
- Collaborations with Influencers
Local Listings
- Google Business
- Yelp
- Share On