Misconception: Posting on every hashtag holiday will increase engagement and sales 📅
In this week’s episode of Engage And Thrive, I’m diving into the concept of hashtag holidays—those global or national special themed days that flood social media with posts, each tagged with a unique hashtag. As a business, it can be incredibly tempting to hop on every hashtag holiday, especially if you’re just starting out or facing a creative block. However, filling your content calendar with posts for every hashtag holiday can lead to content that feels forced and irrelevant.
Instead, I’ll guide you through the strategic use of hashtag holidays that genuinely align with your brand’s message and audience. We’ll explore how to select the most relevant trends, ensuring that your participation adds value rather than noise. I’ll also discuss the risks of overextending your brand’s presence on social media and the potential for diluting your message if you try to do too much.
By focusing on quality over quantity, you’ll learn how to create content that resonates with your audience and enhances your brand’s authenticity. I’ll provide practical tips on how to plan your content calendar around these select trends and how to measure the impact of your efforts.
Tune in to this episode for insights on making the most of hashtag holidays without falling into the trap of trying to participate in every single one. Whether you’re a new business owner or a seasoned marketer, this episode will equip you with the tools you need to engage meaningfully with your audience while staying true to your brand’s core values.
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Myth busting
00:43
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Vocab
02:18
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Quality over quantity
05:20
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Measure effectiveness
07:45
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Plan and prepare
09:47
A word or phrase preceded by a hash sign (#) used on social media to categorize content on specific topics.
The percentage of your audience that interacts with your content, reflecting its effectiveness.
A planning tool that outlines what content will be posted and when, helping you stay organised.
A prompt encouraging your audience to take a specific action, like “Buy Now” or “Subscribe.”
A measure of the profitability and effectiveness of your marketing efforts.
Content created by your audience that showcases their interaction with your brand, boosting authenticity.
Examples of Hashtag Holidays mentioned:
- Mainstream: #EarthDay, #BlackFriday, #InternationalWomensDay, #WorldMentalHealthDay
- Niche: #NationalCoffeeDay, #AdaLovelaceDay, #SmallBusinessSaturday, #NationalCheeseDay,
- Super Niche: #WorldBackupDay, #GetToKnowYourCustomersDay, #NationalHandwritingDay, #NationalInventorsDay, #NationalFarmersDay,
As mentioned, if you are looking to find places to track Holiday Holidays I recommend the following:
- Share On