My website looks fine on desktop, so I don’t need to worry about mobile optimisation 📱
Mobile optimisation isn’t about creating an app; it’s about ensuring your website performs seamlessly across all mobile devices. In this week’s episode of Engage And Thrive, I’ll explain why mobile optimisation is crucial for delivering a high-quality user experience and boosting your SEO. We’ll discuss how a mobile-friendly site enhances user engagement, reduces bounce rates, and improves search rankings. Mobile users expect a smooth, fast, and responsive experience, and without proper optimisation, your website may fall short of these expectations.
Over 60% of global internet users access the web via mobile devices – Statista Global Mobile Internet Usage data from July 2024.
A poorly optimised mobile site can lead to frustrated users, causing them to leave your site quickly, which in turn increases bounce rates. This not only impacts the user experience but also signals to search engines that your site may not be providing valuable content, ultimately hurting your SEO rankings. Additionally, with Google’s mobile-first indexing, the mobile version of your website is often the primary version used to determine your search engine ranking. This makes mobile optimisation a critical factor in how well your site performs in search results.
53% of mobile users will abandon a site if it takes longer than 3 seconds to load – Google’s Mobile Performance Overview
As a bonus, I’ll also cover the importance of measuring your mobile optimisation efforts. Tools like Google PageSpeed Insights and Google Analytics are essential for assessing your website’s mobile performance. However, it’s important to interpret these measurements with your specific audience and traffic patterns in mind. Not every metric will be equally important for every website, so it’s crucial to focus on the data that aligns with your business goals.
By the end of this episode, you’ll understand why a mobile-optimised website is essential for maintaining strong search engine rankings and ensuring a quality user experience.
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Myth busting
00:43
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Vocab
02:18
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Quality over quantity
05:20
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Measure effectiveness
07:45
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Plan and prepare
09:47
The process of ensuring your website functions efficiently and looks great on mobile devices, enhancing user experience and search rankings.
A web design approach that ensures websites look and function well on all devices.
Google’s practice of prioritising the mobile version of websites for indexing and ranking.
Designing a website primarily for mobile devices, then adapting it for larger screens.
The time it takes for a web page to fully load, crucial for mobile users on slower networks.
The visible area of a web page on a mobile device, essential for mobile-friendly design.
Useful websites to help with mobile optimisation:
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