It Just So Happens I launched a digital agency
I can honestly say it’s not been a lifelong ambition to run a company, because that would be a lie. I’ve seen too many friends and family have less than pleasant experiences. One thing for certain though, was as the years went on, I knew more and more about what I didn’t want from a job/ company to work for. And more and more about the type of Boss / Leader that I didn’t work well with and also that I didn’t want to be.
It Just So Happens I needed time.
One of my biggest bugs was time.
I’ve also been known as “fast talking” and “smash through tasks”. It’s not through a fear of “desk clearing”, but more an obsession with time management and therefore having a skill of being able to “get in the zone” and power through. Great, however, this really got me nowhere in the corporate world or working for someone else because if a task took me 2 hours or 2 days – my pay remained the same.
Freelance life was lonely … being a Full Stack Marketeer means covering everything so when you are busy with work, you have no time to do business development and when you are doing business development – you can’t pay the bills.
Queue the pandemic. I had relocated to Thailand for what was turning into one of the most challenging jobs, and working with a diverse team. Unfortunately, the company ran out of money and was struggling to secure investment as fast as the pandemic was creeping across the world, which meant the staff (myself included) stopped getting paid and were asked to continue to work. The nature of the business was healthcare so it was a very difficult decision to decide to stop working as this impacted people’s real lives. However, 6 months without pay, savings rinsed, credit cards obliterated, the world in lockdown and now considering selling organs to pay rent … The perfect storm was about to be.
What's stopping you launching your own digital agency?
A very close friend of mine said “what’s stopping you” to which I was silenced (this never happens). Off I go, on the phone to my father and business mentor to ask him the exact same question … the answer was nothing. A few hours later … name, logo, registered URL and landing page were up. Did I launch a business?
It Just So Happens running a business is not for the faint hearted
I say this with all love and respect. I thought I knew what I was in for having been a Manager, a Director – running large teams, a freelancer and even family members and friends with their own business … but nothing can prepare you. Just when you think you’ve got everything under control and it’s going to be a smoother sail, that’s when another tidal wave just swoops right in.
People are the priority for It Just So Happens because if we don’t have the talent, we can’t deliver anything. This is something always in my mind and networking isn’t only for new business, but for new talent. The agency model for It Just So Happens is built on freelancers – uncommon for most agencies globally, but actually a common practise in the building industry.