Amazon

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Taelon and Amazon Alexa / echo dot

Are you being heard? What is your voice strategy?

The growing ubiquity of voice-enabled devices is prominent in daily routines, with 65% of 25-49 year olds using them daily. AI assistants like Alexa are becoming household staples, with smart speaker ownership projected to rise by 2022. Despite some mishaps, industries like NASA and Uber are harnessing this technology. As screenless web browsing increases, it’s crucial for businesses to develop a voice strategy, focusing on question-based and long-tail keywords, and incorporating conversational filler words for voice search optimization.