OBJECT
To quote Jack Parsons, the CEO of yourfeed “Let’s do a road show”. We embarked on this journey to increase the awareness of yourfeed and build up hype whilst we were building the platform.
METHOD
The Pledge was born as a campaign however with the ability to be it’s own sub-brand if we need to spin off and make it into a charity (the long term ambition).
RESULT
SWAG included; badges, stickers, tees, speaker gift boxes and portable signage for the events.
MEDIAS
