I’ll be honest — I used Apollo for a year on their startup programme (which, by the way, gives you a solid 80% discount). It takes a bit of craft and commitment to set up properly, and you really need to lean into the outreach strategy to get results. If you’re the one doing the cold emails or leading business development, it’s a powerful tool — but you’ve got to be hands-on. I’m not using it anymore because outreach isn’t a strategy we’re continuing as an agency — but I still rate it. For the right person, it’s a growth weapon.