​We’ve all been there, whether your field or not, a meeting or report of acronyms. With the pace of social and the online world changing, it’s sometimes hard to keep track of terms plus what you should be measuring. This is a glossary of terms, or “learns” as I would like to call it to keep it centralised. In addition, where possible, I have found the industry averages or useful links for reference.

Is a project management methodology usually used in tech or fast paced environments where you require iterations/ versions instead of big sign offs, in which case work is delivered in sprints.
I regularly get asked by people and companies whether they should have a blog, the answer is ... sure. The biggest thing I think companies/ people take for granted is the upkeep of having a blog, so if you decide to launch it, remember A few of my favourites include: Virgin/ Richard Branson - https://www.virgin.com/richard-branson Rosie Londoner - http://www.thelondoner.me/ AV - https://www.andrewvorster.com/
Probably one of my favourite media for marketing if used correctly. Also known as Behaviour Marketing and something that may be impacted by the new GDPR regulation. The methodology behind DN is bidding of profile activity which is captured about you/ a user from cookies e.g. single/ in a relationship, living in London, own a dog etc
The most important metric when building communities and brand awareness. This relates to people interacting with you and your posts. It shows how much people interact with the content. Factors that influence engagement include users' comments, shares, likes, and more. According to the media/platform you are using - The average influencer engagement rate across industry verticals is 5.7%. As a comparison, the average engagement rate for brands on Instagram has fluctuated between 2-3% in the past year. As referenced by Business Insider (http://uk.businessinsider.com/snapchat-courts-influencers-with-analytics-tool-2018-2?r=US&IR=T)
Pay per click also known as keywords. This is a paid for output by Google or Bing. When you search on these search engines, you will see adverts to your keywords that say “ad”, normally within the top 3 results of a search page.
This seems to be a "newer" trend of smerging consumer and enterprise customer targeting, the best way of rationalising this is as such of start ups or SME's. In terms of products, best example to explain, imagine
The last thing you want is having to set calendar reminds or relying on yourself to post of social when you want to meet specific deadlines. Although I believe true social is natural posting when it’s happening, some things need to be pre-agreed with clients. There are various tools to help with social schussing, my personal favourite (and it is free for the basic package) is Hootsuite - https://hootsuite.com/
User interface/ User Experience; these go hand in hand to compliment each other yet are completely different. My favourite expert in this area is: http://dennisleoca.com/

[last updated 06.03.18]